Marketing Science and Inspirations Journal Paper

The marketing potential of personalisation of shipping packaging

Research Paper, Vol 17, Issue 2, 2022

The goal of the paper is to find out consumers’ attitudes towards the marketing usage of shipping packaging. The research demonstrated the real potential of personalisation. Because of this, it is possible to observe changes in consumer behaviour leading, among other things, to greater consumer satisfaction, a tendency to repeat purchases or a willingness to pay extra for personalised packaging.

Marketing Science and Inspirations Journal Paper

Impact of innovative packaging on the attitudes and purchase intention of visually impaired and blind consumers: The case of Algeria

Research Paper, Vol 17, Issue 1, 2022

The aim of this research is to measure the impact of innovative Braille-labelled pharmaceutical packaging on the attitudes and purchase intention of visually impaired and blind consumers. We adopted quantitative and qualitative approaches. Attitudes have a positive effect on the purchase intention of visually impaired and blind consumers.