Letter X has been a powerful weapon in marketing for decades. Words such as eXtra, eXclusive, eXpertise, eXcitement or eXperience have been popular jargon among marketing professionals. Marketers play with the symbolism of “X” to evoke curiosity or intrigue in their branding. Product names containing “X” make them sound modern, innovative, or cutting-edge – just recall iPhone X, Tesla X, or the X box.
A sales funnel looks at the consumer’s buying journey from a corporate perspective. A sales funnel is based on the idea that a company needs to attract many interested individuals, before narrowing them down until sales happen with some. This cut off is inevitable, although effective funnels convert higher numbers of target audience into buyers.
Although screenagers are a complex and diverse group with a variety of attitudes toward marketing, understanding their values, motivations, and preferences is a key to successful communication. Screenagers skip providers without strong online footprint. Online shopping, home delivery, and cashless transactions are no more alternatives to traditional brick-and-mortar cash-based store experience.
