In the race for customer attention, companies try a lot of different things. Unhinged marketing presents such a possible divergence from the polished and predictable tone of traditional approaches. It uses trending content, memes, funny and irreverent brand voices, nonsensical content.
In many countries, healthcare professionals maintain a significant power distance from patients, leading to limited communication. The gap between patients’ interests and their actual experiences suggests that both patients and providers have yet to make the move.
Trend jacking has emerged as a sophisticated marketing strategy where brands capitalize on current events, trends, news, or popular topics to amplify their products, services, or brand message. Both efficiency and effectiveness of trend jacking relies heavily on the speed of reaction.
The article highlights how the idea of sustainability has become an integral part of the business economy, presenting more effective strategies that can be adopted within companies to gain increasingly competitive advantages linked to sustainability. The concept of green marketing, focused on promoting products and services with low environmental impact, is gaining increasing relevance in this context.
Fast Fashion 2.0 represents a paradigm shift in the fashion industry, characterized by a renewed focus on sustainability, transparency, and direct-to-consumer sales models. Addressing these challenges will require collaboration, innovation, and a concerted effort from brands, consumers, and policymakers alike. Ultimately, the future of fashion lies in striking a balance between profitability and sustainability, where ethical considerations are woven into the fabric of every garment.
This paper presents the results of a survey focused on the perception of sustainable retailers and sustainable products by Czech consumers. 997 usability questionnaires from a representative sample of respondents were interpreted using a frequency table and Crosstabs analysis.
This paper aims to present results from marketing research in 2021. It was focused on perception of sustainable products, and interest in sustainability by different kinds of products. Which aspects are important in confirmation of sustainable products? Which kinds of products is sustainability crucial for?
The article deals with two basic topics, the issue of environmental marketing against the background of customer preferences and generations of consumers, more precisely as they were profiled in Slovakia. Examining the preferences of customers of different generations aimed to prove that implementing environmental marketing principles is necessary.
The aim of this paper is to consider findings from marketing research and analyze the outputs. The survey monitored green behavior by the Czech consumers in time. The reason and motivation of this analysis was the academic interest in Czech buying behavior modification, caused by pandemic COVID-19.
The paper aims to describe the perception of sustainable concepts in retail by the Czech consumers. A small enterprise, based on sustainable principles, will be introduced as a best practice in retail. Consumers tend to interest in sustainable companies. But, is their confidence and money saving more than sustainable purchasing?
