green marketing
zelený marketing
Using green marketing, the company appealed to the young environmentalists in the town.
Využitím green marketingu apelovala spoločnosť na mladých ochrancov životného prostredia v meste.
gross
hrubý
The company made a gross profit of €25m in 2015.
Spoločnosť dosiahla hrubý zisk 25 miliónov eur v roku 2015.
Magdaléna Samuhelová
Táto knižka môže byť veľmi zaujímavá pre tých, ktorí sa uchádzajú o zamestnanie, ktorí plánujú sebaprezentáciu, ktorí plánujú vystúpiť pred jedným divákom, alebo pred tisícimi poslucháčmi, pretože je praktickou príručkou ako to úspešne uskutočniť. Napísal ju jeden z najskúsenejších britských lektorov prezentačných zručností, ktorý vyše dvadsať rokov pracoval v reklamnej agentúre Saatchi & Saatchi.
Česká spoločnosť Lionhearted a hnutie AdHackers sa rozhodli prispieť k úspechu českej reklamy a v dňoch 9. – 11. novembra predstavia to najlepšie z tohtoročného kreatívneho festivalu Cannes Lions priamo v Prahe. Festival Cannes in Praque začne inšpiratívnou konferenciou Creativity Booster Day a bude nasledovaný dvoma dňami kreatívnych workshopov BriefFest.
For some, shopping is a delight. For others, walking down the alley full of groceries or trying yet another pair of jeans are a nuisance. Elevating customer experiences has become a common agenda for many retail chains. Since 1980s, upscale as well as mid-market hotels have been trying to immerse their customers in the physical environment full of luxury and distinction.
The paper at hand demonstrates a methodology of teaching intercultural differences, based on an exercise using the analysis of advertisements. The method was used in two MOOCs (Massive Open Online Courses) called cope 14 and cope 15 and, in slightly adapted form, in a lecture in cross-cultural management on Bachelor Level. This method aims at reflecting the own expectations on how the other side will react to different marketing messages and to learn about cultural differences…
In a qualitative study about international business negotiations and personal business relationships carried out a few years ago, results showed that relationship building and maintenance was something that occupied most international negotiators’ minds. It was stressed that meeting in person with due frequency was a requirement…
As organizations around the world confront new economic realities, many find organizing an effective response in this highly complex, highly uncertain environment to be uniquely challenging. Their sense of heightened uncertainty and risk reflects a business landscape. The rapid advance of communication technology and electronic commerce has eroded customer loyalty by creating more convenient access to product information, purchase options and services.
Industrial services have always been an important part of companies’ value chains and thus subject to many strategic decisions. They are also one of the differentiation possibilities now when markets are saturated and customers base their decisions mainly on intangible aspects of what companies offer. Carefully designed trainings are a basis not only for outstanding service delivery but also for keeping employees’ motivational levels…
This paper explores the role of consumer perception of self within a social setting and how it shapes marketing communication and advertisement strategy formation. The study reflects on current trends of social advertisements by examining traffic safety related messages of outdoor advertisement practices. Utilizing an alternative cross-disciplinary approach, it adopts psycholinguistic analytical tools for interpreting marketing communication strategies with respect to the consumer behavioral patterns.
