This paper aims to present results from marketing research in 2021. It was focused on perception of sustainable products, and interest in sustainability by different kinds of products. Which aspects are important in confirmation of sustainable products? Which kinds of products is sustainability crucial for?
Fewer and fewer business meetings are happening in person. Online shopping, corona and proliferation of home office have shifted the center of gravity for sales faster from brick-and-mortar to virtual settings, regardless of whether the focus is individual clients or B2B customers. Being able to deal with various information and communication technologies is a foundation for becoming a successful salesperson in the virtual world.
Master of Arts (MA)
MA, magisterský titul
How long does it take to earn an MA degree?
Ako dlho trvá získanie magisterského titulu?
Master of Business Administration (MBA)
MBA titul
John received his MBA from the prestigious Harvard Business School.
John získal titul MBA na prestížnej Harvard Business School.
The aim of this research is to measure the impact of innovative Braille-labelled pharmaceutical packaging on the attitudes and purchase intention of visually impaired and blind consumers. We adopted quantitative and qualitative approaches. Attitudes have a positive effect on the purchase intention of visually impaired and blind consumers.
Autor na základe dlhoročných vlastných skúseností a prostredníctvom dotazníkového prieskumu navrhuje princípy výberu vhodnej hudby, ako marketingového nástroja zameraného na zvýšenie návštevnosti a tržieb v prevádzkach maloobchodu a služieb, s prihliadnutím na charakter prevádzky, segmenty klientov, alokáciu operácií a ďalšie skutočnosti.
For companies, the top priority always lies in selling their products and keeping expanding the market to make them competitive. There are many ways to expand and discover new markets, which companies would be able to sustain long-term. Community building can be one of the approaches of discovering and entering new markets.
Česká marketingová společnost zaradila do tohtoročného pravidelného prieskumu zameraného na postoje českej verejnosti k reklame nové otázky týkajúce sa postojov českej verejnosti k politickej reklame. Výsledky je možné považovať za reprezentatívne.
Česká marketingová společnost vydala tlačovú správu, ktorá obsahuje výsledky pravidelného prieskumu zameraného na postoje českej verejnosti k reklame. Prieskum realizovala výskumná agentúra ppm factum research. Zadávateľom výskumu bola ČMS, POPAI CE a České sdružení pro značkové výrobky.
