MARKETING SCIENCE & INSPRATIONS Vol. 18 No. 3
This study aims to understand how companies can put growth hacking into practice, by identifying the specific strategies used. The research findings enabled us to understand growth hacking, identify various growth hacking strategies and develop a growth hacking strategy for customer retention in B2B.
This article serves as a valuable resource for business leaders, HR professionals, sales managers, educators, and researchers looking to understand and harness the interplay between employee development and business success to navigate the dynamic business world effectively.
Letter X has been a powerful weapon in marketing for decades. Words such as eXtra, eXclusive, eXpertise, eXcitement or eXperience have been popular jargon among marketing professionals. Marketers play with the symbolism of “X” to evoke curiosity or intrigue in their branding. Product names containing “X” make them sound modern, innovative, or cutting-edge – just recall iPhone X, Tesla X, or the X box.
Česká marketingová společnost vyhlásila oficiální výsledky 18. ročníku soutěže Marketér roku 2022. Kromě hlavních cen udělila porota i několik zvláštních ocenění za mimořádné aktivity a úspěšné inovativní marketingové projekty, stejně tak vybralo k ocenění svoje kandidáty i prezidium ČMS. Velkého modrého delfína získala Mgr. Ivana Janečková.
Publikácia je napísaná prehľadným a pútavým spôsobom, na úrovni najnovších poznatkov vedy a praxe. Monografia zaujme logickosťou výkladu, prehľadnou metodológiou a uceleným prístupom k problematike spotrebiteľského správania a jeho skúmania, čo ju predurčuje byť adekvátnou pomôckou nielen pre vedeckú a akademickú obec, ale aj pre odbornú verejnosť.
multi-purpose
viacúčelový
This room is multi-purpose – we use it for meetings, interviews, and taking breaks.
Táto miestnosť je viacúčelová – využívame ju na stretnutia, rozhovory a prestávky.
multiple
viacero
They usually give you a discount if you buy multiple pieces.
Pri kúpe viacerých kusov vám väčšinou dajú zľavu.
Religion, religiosity and migration background make small explanatory contributions to the evaluation of advertising in four relevant dimensions, but in the overall picture prove to be less significant than sociodemographic and psychographic criteria beyond religion and origin.
The presented article focuses on the issue of communication mix in small businesses in the brewing industry in Czech Republic, this group is represented by microbreweries. The aim of the research was to analyze marketing mix in this group of companies. They have a very similar parameters and serve a similar market, but there are differences in their communication mixes.
The aim of the study was to analyze young consumers’ soft drink buying behaviors in threefold by explaining reasons of buying soft drinks, factors that affect soft drink buying decisions, and preferences about ingredients in soft drinks. The survey method was used, and the field study was conducted with university students in Izmir City, Turkiye by convenience sampling method.
