MARKETING SCIENCE & INSPRATIONS Vol. 19 No. 2
The results of this research provide valuable insights for marketers and PR specialists striving to better understand how to communicate with Generation Z and how to effectively use online PR strategies for better engagement and building stronger relationships with this key demographic group.
Trend jacking has emerged as a sophisticated marketing strategy where brands capitalize on current events, trends, news, or popular topics to amplify their products, services, or brand message. Both efficiency and effectiveness of trend jacking relies heavily on the speed of reaction.
V podvečer 16. května 2024 se v příjemném klasickém prostředí Divadelního sálu Klubu Lávka s historickým rámcem Karlova mostu a působivým výhledem na Hradčany odehrálo finále soutěže Marketér roku. Čestná prezidentka ČMS doc. Jitka Vysekalová přivítala již po devatenácté všechny hosty a zdůraznila tradiční hodnoty, na kterých je soutěž založena.
non-responsive
nereagujúci
Many diseases are non-responsive to conventional therapy.
Mnohé choroby nereagujú na konvenčnú terapiu.
non-returnable
nevratný
These bottles are still non-returnable.
Tieto fľaše sú ešte stále nevratné.
The aim of this article is to determine the motivations behind the commitment of Algerian companies to a CSR approach. The results reveal that the motivations for commitment to a CSR approach for the Algerian agri-food companies studied are mainly linked to a number of factors: characteristics of the company, individual, institutional and organizational motivations.
This study investigates the implementation of inbound marketing by Algerian companies. Through a quantitative analysis of 117 companies across 12 sectors, it is observed that the predominant emphasis lies on attracting visitors, marking the initial phase of the inbound approach.
We conduct a study among skincare product consumers, revealing that social conformity, significantly influence reliance on peripheral cues (ratings, source credibility), however social validation does not exhibit a significant effect. Furthermore, by introducing expertise as a moderator, we observe that the direct impact of social factors becomes attenuated.
