Súťaž FLEMA Media Awards 2025
Tento rok sa odohral dvadsiaty ročník súťaže FLEMA. Vedecký časopis Marketing Science & Inspirations prináša informácie, ktoré zverejnili organizátori súťaže o jej priebehu a výsledkoch.
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Achieving comparative advantage through distribution models: Digital delivery, direct connections, and customer bonding
In an era characterized by rapid technological advancement and shifting consumer expectations, firms increasingly recognize distribution not merely as a logistical necessity but as a strategic lever of competitive and comparative advantage.
O Words
optimal
optimálny
The team analyzed customer behavior to determine the optimal pricing strategy.
Tím analyzoval správanie zákazníkov, aby určil optimálnu cenovú stratégiu.
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