Adriana Mateášiková, Slovak University of Agriculture, Faculty of Economics and Management, Institute of Marketing, Trade and Social Studies, Trieda A. Hlinku 2, 949 76 Nitra, Slovakia, e-mail:
xmateasikova@uniag.sk
The main objective of the study is to examine the attitudes of generations Z and Y toward food waste and to analyze the perceived role of marketing communication in shaping sustainable consumer behavior, with an emphasis on the current state of household food waste in V4 countries.
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