Author Archives: Kamala Emmanuella James Laki

doc. Ing. Andrej Miklošík, PhD., Comenius University Bratislava, Faculty of Management, Department of Marketing and Commerce, Odbojárov 10, 820 05 Bratislava, Slovakia, e-mail: miklosik4@uniba.sk

Oct302025

Marketing Science and Inspirations Journal Paper

Leveraging AI-powered social media platforms to enhance customer engagement and drive sales growth in Uganda’s SMEs

Research Paper, Vol 20, Issue 3, 2025By Kamala Emmanuella James Laki October 30, 2025

The study highlights the growing relevance of AI in the Ugandan SME ecosystem and underscores the need for digital skills development, localized AI tools, and inclusive policy support to maximize AI’s impact on business growth.

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