The study highlights the growing relevance of AI in the Ugandan SME ecosystem and underscores the need for digital skills development, localized AI tools, and inclusive policy support to maximize AI’s impact on business growth.
This article aims to identify and segment the potential but non-attending audiences of classical music in the Czech Republic – individuals who express a positive attitude towards classical music but have not attended any concert or festival in the past year.
This paper proposes a novel approach to identifying the factors that influence satisfaction and dissatisfaction among Algerian hotel customers through the analysis of online customer reviews. The study employs natural language processing techniques to extract and analyze data from online customer reviews.
According to the IKEA effect, people are willing to pay more for a product they have created through their own perceived effort than they would for an off-the-shelf product. Our results show that the IKEA effect can be detected in human-AI collaboration when the product is non-physical content.
This article aims to analyse and optimise marketing communication processes in selected heritage institutions, focusing on strategies that enhance visitor engagement and long-term audience development. The research adopts a qualitative approach through semi-structured interviews with managers responsible for communication.
