Hanane Meslem, University of Bejaia, Faculty of Economics, Commercial and Management Sciences, RN 09 Tichy street, Bejaia 06000, Algeria, e-mail: hanane.meslem@univ-bejaia.dz
Research PaperVol 20, Issue 3, 2025 Marketing Science and Inspirations Journal Paper

Identification of satisfaction and dissatisfaction factors of hotel customers using natural language processing techniques

This paper proposes a novel approach to identifying the factors that influence satisfaction and dissatisfaction among Algerian hotel customers through the analysis of online customer reviews. The study employs natural language processing techniques to extract and analyze data from online customer reviews.

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