doc. Ing. Jan Koudelka, CSc., Prague University of Economics and Business, Faculty of Business Administration, Department of Marketing, nám. W. Churchilla 1938/4, 130 67 Praha 3 – Žižkov, Czech Republic, e-mail:
janjiri@vse.cz
This article aims to identify and segment the potential but non-attending audiences of classical music in the Czech Republic – individuals who express a positive attitude towards classical music but have not attended any concert or festival in the past year.
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