Author Archives: Hana Volfová

Ing. Jana Pechová, Ph.D., ŠKODA AUTO University o.p.s., Katedra marketingu a managementu, Na Karmeli 1457, 293 01 Mladá Boleslav, Česká republika, e-mail: jana.pechova@savs.cz

Jun302022

The marketing potential of personalisation of shipping packaging

Research Paper, Vol 17, Issue 2, 2022By Hana Volfová June 30, 2022

The goal of the paper is to find out consumers’ attitudes towards the marketing usage of shipping packaging. The research demonstrated the real potential of personalisation. Because of this, it is possible to observe changes in consumer behaviour leading, among other things, to greater consumer satisfaction, a tendency to repeat purchases or a willingness to pay extra for personalised packaging.

Open article

Oct202020

Marketing Science and Inspirations Journal Paper

CSR in corona time

Research Paper, Vol 15, Issue 3, 2020By Eva Jaderná October 20, 2020

The paper aims to present CSR activities in the Corona Time and internal stakeholders´ perception of these activities. Many of successful business would like to be more social responsible not only in usual time period, but during the crises, too. They would like to support and help the society. The paper introduces the Case Study of SKODA AUTO.

Open article