Author Archives: Marie Vítová Dušková

MgA. Marie Vítová Dušková, Ph.D., Prague University of Economics and Business, Faculty of Business Administration, Department of Marketing, nám. W. Churchilla 1938/4, 130 67 Praha 3 – Žižkov, Czech Republic, e-mail: marie.duskova@vse.cz

Oct302025

Marketing Science and Inspirations Journal Paper

Who is the potential audience for classical music? The case of the Czech Republic.

Research Paper, Vol 20, Issue 3, 2025By Marie Vítová Dušková October 30, 2025

This article aims to identify and segment the potential but non-attending audiences of classical music in the Czech Republic – individuals who express a positive attitude towards classical music but have not attended any concert or festival in the past year.

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