Author Archives: Mária Oleárová

doc. Mgr. Richard Fedorko, PhD., University of Presov, Faculty of Management, Department of Marketing and International Trade, Konštantínova 16, 080 01 Prešov, e-mail: richard.fedorko@unipo.sk

Dec302021

Marketing Science and Inspirations Journal Paper

Overview of current trends in mobile commerce: global perspectives

Research Paper, Vol 16, Issue 4, 2021By Mária Oleárová December 30, 2021

Using the secondary data collected from reports of research companies and statistical portals, the paper aims at describe the state of mobile commerce and its development trends around the world. Following the analysis of secondary data, the paper we deal with the possibilities of optimizing business strategies in the field of m-commerce.

Open article

Oct292021

Development of online shopping within B2C e-commerce in the Visegrad Four countries

Research Paper, Vol 16, Issue 3, 2021By Štefan Kráľ October 29, 2021

The main goal of the paper was to evaluate and compare the development of online shopping in the Visegrad Four countries (Slovakia, Czech Republic, Poland, Hungary). The paper outlines the theoretical basis of online shopping concept, describes the current situation of online shopping in the EU market and the main types of goods and services purchased through the Internet.

Open article