Marketing Science and Inspirations Journal Paper

B2B market satisfaction and loyalty assessment with an emphasis on the provision of technological solutions

Research Paper, Vol 20, Issue 4, 2025

This paper aims to present the results of customer satisfaction and loyalty research in the B2B market, focusing on the provision of technological services by a selected innovative company. Customer satisfaction in the B2B market is primarily affected by trust in the business partner, communication, professionalism, product quality, and the terms of delivery.

Marketing Science and Inspirations Journal Paper

Managing your customer centric initiatives

Research Paper, Vol 11, Issue 3, 2016

As organizations around the world confront new economic realities, many find organizing an effective response in this highly complex, highly uncertain environment to be uniquely challenging. Their sense of heightened uncertainty and risk reflects a business landscape. The rapid advance of communication technology and electronic commerce has eroded customer loyalty by creating more convenient access to product information, purchase options and services.