MARKETING SCIENCE & INSPRATIONS Vol. 20 No. 4
The study offers a replicable, low-friction design for micro-agencies seeking to scale e-commerce services while improving service quality and speed. These findings demonstrate how embedded analytics can break the assessment bottleneck, unlock latent agency capacity, and support new business models based on service-level agreements and throughput-oriented pricing.
Based on the theoretical context and analytical research, the study aimed to identify the level of use of digital marketing communication tools in the context of urban tourism development in the Slovak Republic, and to analyze possible barriers and disparities in their implementation in practice.
This paper aims to present the results of customer satisfaction and loyalty research in the B2B market, focusing on the provision of technological services by a selected innovative company. Customer satisfaction in the B2B market is primarily affected by trust in the business partner, communication, professionalism, product quality, and the terms of delivery.
This study investigates the creativity process involved in product innovation within the context of an Algerian agro-food company. Findings suggest that structured modelling enhances internal coordination and supports more effective decision-making in new product development.
According to the IKEA effect, people are willing to pay more for a product they have created through their own perceived effort than they would for an off-the-shelf product. Our results show that the IKEA effect can be detected in human-AI collaboration when the product is non-physical content.
According to the Future of Jobs Report 2025 compiled by the World Economic Forum (WEF), nearly 170 million new jobs are projected to be created by 2030, even as 92 million positions are displaced, resulting in an expected net increase of 78 million jobs worldwide.
outdoor advertising
vonkajšia reklama
Outdoor advertising, such as billboards, remains popular in urban areas.
Vonkajšia reklama, ako napríklad billboardy, ostáva populárna v mestských oblastiach.
