Marketing Science and Inspirations Journal Paper

Breaking the micro-agency assessment bottleneck: Embedded analytics for e-commerce portfolio management. Part I.

Research Paper, Vol 20, Issue 4, 2025

The study offers a replicable, low-friction design for micro-agencies seeking to scale e-commerce services while improving service quality and speed. These findings demonstrate how embedded analytics can break the assessment bottleneck, unlock latent agency capacity, and support new business models based on service-level agreements and throughput-oriented pricing.

Marketing Science and Inspirations Journal Paper

Development of online shopping within B2C e-commerce in the Visegrad Four countries

Research Paper, Vol 16, Issue 3, 2021

The main goal of the paper was to evaluate and compare the development of online shopping in the Visegrad Four countries (Slovakia, Czech Republic, Poland, Hungary). The paper outlines the theoretical basis of online shopping concept, describes the current situation of online shopping in the EU market and the main types of goods and services purchased through the Internet.