Using the secondary data collected from reports of research companies and statistical portals, the paper aims at describe the state of mobile commerce and its development trends around the world. Following the analysis of secondary data, the paper we deal with the possibilities of optimizing business strategies in the field of m-commerce.
The main goal of the paper was to evaluate and compare the development of online shopping in the Visegrad Four countries (Slovakia, Czech Republic, Poland, Hungary). The paper outlines the theoretical basis of online shopping concept, describes the current situation of online shopping in the EU market and the main types of goods and services purchased through the Internet.
Global pandemic has exposed and sped up several recent trends in consumer behavior. Consumers are more likely to try and adopt new technologies, experiment with innovative delivery modes, payment options or interact with providers digitally. Trusted brands and savvy offerings are the most likely winners. Betting on pleasant brick-and-mortar shopping experience, introducing new brands or selling pricy discretionary items have been challenging.
