Author Archives: Ján Ganobčík

doc. PhDr. Michal Lukáč, PhD., Ed.D., University of Ss. Cyril and Methodius in Trnava, Institute of Management, V Jame 3, 917 01 Trnava, Slovakia, e-mail: michal.lukac@ucm.sk

Oct302025

Marketing Science and Inspirations Journal Paper

Optimising marketing communication processes in cultural tourism

Research Paper, Vol 20, Issue 3, 2025By Ján Ganobčík October 30, 2025

This article aims to analyse and optimise marketing communication processes in selected heritage institutions, focusing on strategies that enhance visitor engagement and long-term audience development. The research adopts a qualitative approach through semi-structured interviews with managers responsible for communication.

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