Nikolett Czuprák, ADDICT Interactive Kft., Bartók Béla út 92-94, 1115 Budapest, Hungary, e-mail: nikolett.czuprak@gmail.com
According to the IKEA effect, people are willing to pay more for a product they have created through their own perceived effort than they would for an off-the-shelf product. Our results show that the IKEA effect can be detected in human-AI collaboration when the product is non-physical content.
According to the IKEA effect, people are willing to pay more for a product they have created through their own perceived effort than they would for an off-the-shelf product. Our results show that the IKEA effect can be detected in human-AI collaboration when the product is non-physical content.
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