Attracting and retaining talented employees has become one of the most pressing challenges for companies in their struggle for achieving and sustaining competitive advantage. Personnel assessment and personnel selection plays an important role in this context.
The objective of this paper is to gain an increased understanding of how networking and entrepreneurial orientations facilitate internationalization of small and medium-sized enterprises (SMEs). This study is a qualitative research and the research is drawn upon findings of a sample of two SMEs located in Ostrobothnia, Finland.
Digital marketing is a fascinating discipline. It is getting matured before our eyes and surprises us every day as it is expanding fast into various sub-disciplines. Video marketing is one of them. The objective of this paper is to examine the different marketing functions of video promotion with a special focus on the e-commerce environment. There, it traditionally served customer education …
In an increasingly globalized and competitive environment, it is essential that geographical regions pool available resources and create synergies in service innovation management in order to sustain an innovative edge. Collaborative innovation management entails substantial synergies, especially for connected regions. However, existing potentials of such a cross-border innovation collaboration system have …
Destinations play a key role in tourism system with destination management organizations (DMOs) as entities responsible for finding the intersection between supply side (destination with its offer) and demand side (visitors) in destinations which they manage. DMOs perform various functions and have various roles in tourism system. Authors dealing with destination management mention several DMOs’ functions and roles.
V rámci procesu realizácie reklamnej kampane majú participujúce strany, primárne zadávateľ reklamy a reklamná agentúra, resp. komunikačná agentúra spoločenskú zodpovednosť, ktorá sa prejavuje v etickej rovine. Keďže realizácia reklamnej kampane je iniciovaná konkrétnym podnikom, či iným zadávateľom, jej recipienti či samotná cieľová skupina ju namiesto akceptácie nielenže …
There has been an increasing discussion around B2B sales and the need for its digital transformation as it may strongly accelerate company’s performance. Because sales is an essential element of business growth, it is important to study B2B sales and the level of digital transformation on a country-specific level. For this purpose, we studied the role of digital transformation …
The necessity of a holistic framework for servitization and the discussion and classification of the associated measures for the development of a servitization strategy to expand the business areas in mechanical engineering is implicit. This is particularly relevant as servitization must take into account both business models (BM) and organizational change. This paper, therefore, sets out to investigate crucial measures …
An anonymous questionnaire survey was chosen as the main research method, which was attended by a total of 549 respondents aged under 25 years across Slovakia, which was subsequently supplemented by statistical verification of the formulated hypotheses (a total of twelve hypotheses). Statistical tests such as Pearson Chi-square test, Phi coefficient, Kruskal-Wallis test and Cramer´s V coefficient were used for this verification and they were calculated …
This study uses five hypotheses to investigate the extent to which virtual showrooms are used in sanitary retail and what benefits they bring to companies. The survey among 250 sanitary retailers is intended to provide answers to questions such as whether the use of virtual showrooms will increase and whether the use of a virtual showroom saves time in the customer service process. It is also interesting to see whether a virtual showroom has a positive effect on perceived customer satisfaction.
The situation of tertiary education in the Czech Republic has changed dramatically in the last 15 years after joining the European Union. The demographic decline of the population, structural changes in the number of employees, the expansion of tertiary education and the impact of economic cycles change the overall extent and structure of the transition of university graduates to the labor market. The resulting changes can lead to serious problems …
Paper points at the publicity as a tool of public relations (PR) within CSR concept in the practice of food enterprises in Slovakia and analyzes its use in terms of foreign participation, production focus and size of enterprises and subsequently evaluates the benefits of using publicity as a tool of PR within CSR concept. The actual research was implemented in 125 food enterprises.
Nástup nových technológií a technologických trendov spôsobil, že veľká väčšina telekomunikačných firiem musela zobrať do úvahy neustále klesajúci trend vývoja výnosov a počet zákazníkov. Kľúčom k úspechu sa stala zmena prístupu k samotným zákazníkom prostredníctvom riadenia vzťahov so zákazníkmi. Cieľom práce bolo identifikovať zmenu v postojoch zákazníkov v dôsledku implementácie CRM systému do firmy …
Green consumers’ behavior is still the black box for green marketing. The environmental aspect influences many purchase decisions. How do Czech consumer really think in relation to environmental questions? This paper aims to describe some of the fundamental green activities of the Czech consumer in correlation to …
Zodpovednosť za realizáciu marketingových aktivít má v kompetencii marketingový manažér. Cieľom tohto príspevku je priblížiť význam marketingu a imidžu mesta pri presadzovaní hodnôt miesta resp. mesta u cieľových skupín: občania, návštevníci, podnikatelia a zamestnanci. Na príklade mesta Bratislava sú prezentované výstupy hodnotenia miest v medzinárodných rebríčkoch s odhadom na potenciálny dopad u cieľových skupín.
The research which spread to whole Slovakia among others tried to evaluate what does social responsibility mean to the public, and how individual social groups evaluate entrepreneurs’ social activities. The results of the research prove that respondents have a firm idea of social responsibility, which is different from what the entrepreneurs’ opinion about the subject.
Nástup nových technológií a technologických trendov spôsobil, že veľká väčšina telekomunikačných firiem musela zobrať do úvahy neustále klesajúci trend vývoja výnosov a počet zákazníkov. Kľúčom k úspechu sa stala zmena prístupu k samotným zákazníkom prostredníctvom riadenia vzťahov so zákazníkmi. Cieľom práce bolo identifikovať zmenu v postojoch zákazníkov v dôsledku implementácie CRM systému do firmy v roku 2014 …
There is a trend among manufacturing companies to augment their product offering with services due to competitive and economic reasons as well as changing customer demand. However, offering services is often a challenging task for manufacturing companies, as their core capabilities are in the manufacturing business. Therefore, this paper tries to identify which aspects are important to offer excellent industrial services …
Employer branding plays a vital role in attracting and retaining skilled and motivated employees for the organization. Here, a significant amount of companies addresses students as one of their focal target groups when conducting employer branding activities.
Conducted research is aimed to reveal communication trends in formation of institutional business environment in tourism of St. Petersburg. As a result, it was revealed that communication trends are due to the tourism multiplier effect and take into account changes in the institutional tourism environment …
The rapid development of global business brings along a highly competitive environment among industries across cultures. Companies have been seeking ways to win customers over their rivals around the world, using technological development and know-how for their marketing. Communication tools and strategies to convince consumers…
The existing empirical findings on the connection between emotional intelligence (EI) and sales performance are inconsistent…
This contribution presents a first holistic measurement of Austrian B2B companies’ readiness to improve customer interaction and sales performance through the application of digital communication services . To this end, the necessary steps to craft a sustainable and comprehensive corporate strategy…
Na prvý pohľad by sa mohlo zdať, že reklama parí len do oblasti marketingu. Aj túto súčasť marketingového mixu však podrobne reguluje slovenský zákonodarca. Z hľadiska systematiky práva je reklama upravená tak v oblasti verejného práva ako aj súkromného práva.
