Authors List

Authors

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    M.Sc. Adrian August Wildenauer, PhD. student, Prague University of Economics and Business, Faculty of Informatics and Statistics, Department of Information Technologies, W. Churchilla Square 1938/4, 130 67 Prague 3 – Žižkov, Czech Republic, e-mail: wila03@vse.cz

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    Ahmed Chemseddine Bouarar, Professor, University Yahia Fares of Medea, Ain El Merdj, Medea 26000, Algeria, e-mail: shemseddine26000@gmail.com

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    Ing. et Bc. Alena Srbová, Ph.D., University of South Bohemia in České Budějovice, Faculty of Economics, Department of Trade and Tourism, Studentská 13, 370 01 České Budějovice, The Czech Republic

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    MA Alexandra Fratrič, Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1-3, 4400 Steyr, Austria, e-mail: alexandra.fratric@fh-steyr.at

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    Alexandru Bosinceanu, Msc., PhD. student, Bucharest University of Economic Studies, Department of Marketing, Surlei street no. 20, sector 5, Bucharest, Romania, e-mail: bosinceanualex@gmail.com

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    Ali Riza Levent, Yasar University, Faculty of Business, Department of Business Administration, Izmir, Turkiye, e­mail: alirizalevent7@gmail.com

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    Alla Rasulova, Associate Professor, State University of Trade and Economics, 19 Kyoto St., 02156 Kyiv, Ukraine, e-mail: alla_rasulova@ukr.net

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    Anastasii Klimin, Ph.D., Peter the Great St.Petersburg Polytechnic University, Institute of Industrial Management, economics and trade, Graduate School of Marketing and Entrepreneurship, Entrepreneurship department, 29, Politechnicheskaya str., Saint Petersburg, Russia, 195251

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    doc. PhDr. Andrea Čajková, PhD., Ústav politických vied a verejnej správy, Fakulta sociálnych vied UCM, Bučianska 4/A, 917 01 Trnava, andrea.cajkova@ucm.sk

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    FH-Prof. Mag. Andreas Zehetner, Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1-3, 4400 Steyr, Austria, e-mail: andreas.zehetner@fh-steyr.at

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    doc. Ing. Andrej Miklošík, PhD., Comenius University in Bratislava, Faculty of Management, Odbojárov 10, 831 04 Bratislava, e-mail: andrej.miklosik@fm.uniba.sk

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    PhDr. Andrej Piňák, PhD., Univerzita Komenského v Bratislave, Fakulta managementu, Katedra marketingu, Odbojárov 10, P.O.BOX 95, 820 05 Bratislava 25, e-mail: apinak@gmail.com

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    MSc Anna Biedersberger, Centre of Market Research of the University of Passau, Am Burgberg 8, 94127 Neuburg am Inn, Germany, e-mail: anna.biedersberger@uni-passau.de

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    Bc. Anna Janků, Škoda Auto University, Na Karmeli 1457, 293 01 Mladá Boleslav, Czech Republic, e-mail: anna.janku@savs.cz

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    Dr. Anna Mazurkiewicz-Pizło, The Józef Piłsudski University of Physical Education in Warsaw, Faculty of Tourism and Recreation, Department of Management and Economics, Marymoncka 34, 00-968 Warsaw 45, Poland

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    Dr. Assia Guedjali, Centre for Research in Applied Economics for Development, Rue Djamel Eddine El Afghani – El Hammadia BP.197, Rostomia, Bouzareah, Alger, Algeria, e-mail: assiaguedjali@gmail.com

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    Ayesha Zafar, School of Business, Beaconhouse National University Lahore, 78-C, Street 6, Chambeli Block, Bahria Town, 53720, Lahore, Pakistan, e-mail: s2020-077@bnu.edu.pk

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    Dr. Ayoub Abbaci, lecturer class „A“, co-author, National Polytechnic School of Algiers, 10 Brothers Oudek street, El Harrach 16200, Algeria, e-mail: ayoub.abbaci@g.enp.edu.dz

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    MSc Barbara Némethová DIC, MSc Strategic Marketing, Imperial College Business School, South Kensington campus, London SW7 2AZ, United Kingdom

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    Mgr. Barbora Marišová, Comenius University in Bratislava, Faculty of Management, Department of Marketing, Odbojárov 10, P. O. BOX 95, 820 05 Bratislava 25, Slovak Republic, e-mail: barcasucha@gmail.com

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    Prof. Prof. E. h. (RUS) Dr. Bernd Hallier, President of the European Retail Academy, Veilchenweg 8, 51503 Rosrath, Germany, e-mail: b.hallier@gmx.net

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    Dipl.-Kfm Bernhard Alexander Krah, In der Schneisenbach 45, 57567 Daaden, Germany

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    prof. Dr. Bodo Möslein-Tröppner, Duale Hochschule Ravensburg, Weinbergstraße 17, Raum 221, 88214 Ravensburg, Germany

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    Durban University of Technology, 41/43 M L Sultan Road, Greyville, Durban, 4001, South Africa, e-mail: 22173846@dut4life.ac.za / DHBW-Ravensburg, Oberamteigasse 4, 88214 Ravensburg, Germany, e-mail: pooe@dhbw-ravensburg.de

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    Camilla Valbak-Andersen, University College of Northern Denmark, Sofiendalsvej 60, 9000 Aalborg, Denmark, e-mail: CAV@ucn.dk

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    Dr. Chems Eddine Boukhedimi, MOULOUD Mammeri University of Tizi Ouzou, Department of commerce, New city BP 17 RP, Tizi Ouzou, 15000, Algeria, e-mail: chemsrko@gmail.com

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    Dr. Cherouk Amr Yassin, College of Management and Technology, Arab Academy For Science Technology and Maritime Transport, Smart Village Campus, Building 2401, 4th floor, 12577 Giza, Egypt, e-mail: Cherouk.amr@aast.edu, Cherouk.amr@gmail.com

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    FH-Prof. Mag. Christian Stadlmann, PhD., Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1-3, 4400 Steyr, Austria, e-mail: christian.stadlmann@fh-steyr.at

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    MA Christina Korter, Centre of Market Research of the University of Passau, Am Burgberg 8, 94127 Neuburg am Inn, Germany, e-mail: christina.korter@uni-passau.de

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    MA Christina Roitinger, Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1-3, 4400 Steyr, Austria

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    Mgr. Dagmar Sieglova, MSEd., Ph.D., ŠKODA AUTO University, Na Karmeli 1457, 293 01 Mladá Boleslav, Czech Republic, e-mail: dagmar.sieglova@sieglovi.cz

  • Dagmar Weberova

    doc. PhDr. Dagmar Weberová, Ph.D. MBA., Tomas Bata University in Zlin, Faculty of multimedia communications, Department of marketing communications, Univerzitní 2431, 760 01 Zlín, Czech Republic, e-mail: weberova@utb.cz

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    Ing. Dana Vokounová, PhD., Ekonomická univerzita v Bratislave, Obchodná fakulta, Katedra marketingu, Dolnozemská cesta 1, 852 35 Bratislava 5, e-mail: dana.vokounova@euba.sk

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    PhDr. Darina Ňakatová, PhD., Prešovská univerzita v Prešove, Fakulta manažmentu, Konštantínova 16, 080 01 Prešov, e-mail: darina.nakatova@unipo.sk

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    Darko Pantelic, PhD, Jönköping International Business School, Gjuterigatan 5, 553 18 Jönköping, Sweden, e­mail: darko.pantelic@ju.se

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    MA David Aufreiter, MBA, Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1­3, 4400 Steyr, Austria, e­mail: david.aufreiter@fh­steyr.at

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    David Humbarger, BA, Fabrikstraße 35A, 4400 Steyr, Austria

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    Ing. David Říha, Ph.D., MBA, University of Economics, Faculty of Business Administration, Department of Marketing, Winston Churchill Sq. 4, 130 67 Prague 3, Czech Republic

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    Mag. David Tempelmayr, Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1-3, 4400 Steyr, Austria

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    Dmitrii Tikhonov, Ph.D., Peter the Great St.Petersburg Polytechnic University, Institute of Industrial Management, economics and trade, Graduate School of Marketing and Entrepreneurship, Entrepreneurship department, 29, Politechnicheskaya str., Saint Petersburg, Russia, 195251

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    Bc. Dominika Reľovská, Univerzita Konštantína Filozofa v Nitre, Filozofická fakulta, Katedra masmediálnej komunikácie a reklamy, Tr. A. Hlinku 1, 949 01 Nitra, e-mail: dominikar8989@gmail.com

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    DI Doris Ehrlinger, Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1-3, 4400 Steyr, Austria, e-mail: doris.ehrlinger@fh-steyr.at

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    doc. PhDr. Dušan Pavlů, CSc., Amasia, s. r. o., Paříkova 362/3, 19000 Praha 9 - Vysočany

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    Mgr. Edita Štrbová, PhD., Univerzita Konštantína Filozofa v Nitre, Filozofická fakulta, Katedra masmediálnej komunikácie a reklamy, Tr. A. Hlinku 1, 949 01 Nitra, e-mail: estrbova.ukf@gmail.com

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    Prof. Dr. Edith Rüger-Muck, Hochschule für Wirtschaft und Gesellschaft Ludwigshafen, Ernst-Boehe-Str. 4, 67059 Ludwigshafen am Rhein, Germany, e-mail: edith.rueger-muck@hwg-lu.de

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    Ing. Eliška Svobodová, Husova 32, 508 01 Hořice, Czech Republic, e-mail: xsvobodova1@is.savs.cz

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    Ellinor Torsein, PhD, School of Business, Economics and IT, Dep of Business administration, University West, Gustava Melins Gata 2, SE-461 86 Trollhättan, Sweden

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    Prof. Dr. Elmar Günther, Hochschule für Wirtschaft und Gesellschaft Ludwigshafen, Ernst-Boehe-Str. 4, 67059 Ludwigshafen am Rhein, Germany, e-mail: elmar.guenther@hwg-lu.de

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    Prof. Emel Yarimoglu, Yasar University, Faculty of Business, Department of Business Administration, Izmir, Turkiye, e­mail: emel.yarimoglu@yasar. edu.tr / Visiting Scholar at Comenius University Bratislava, Faculty of Management, Odbojárov 10, 820 05 Bratislava, Slovakia, e­mail: yarimoglu1@uniba.sk, corresponding author

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    Emilia Florin Samuelsson, PhD, Jönköping International Business School, Gjuterigatan 5, 553 18 Jönköping, Sweden, e­mail: emilia.florin-­samuelsson@ju.se

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    Ing. Erika Dudáš Pajerská, PhD., Ekonomická univerzita v Bratislave, Podnikovohospodárska fakulta so sídlom v Košiciach, Katedra obchodného podnikania, Tajovského 13, 041 30 Košice

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    Doc. Ing. Eva Caslavova, CSc., Charles University in Prague, Faculty of Physical Education and Sport, Department of Kinanthropology, Humanities, and Management of Sport, José Martího 269/31, 162 52 Praha 6 – Veleslavín, Czech Republic

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    Dr. Eva Gáboríková, M.A., PhD., Flexi learn, s. r. o., Vyšný Kelčov 616, 023 55 Vysoká nad Kysucou, Slovakia

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    Ing. Eva Jaderná, Ph.D. ŠKODA AUTO Vysoká škola o.p.s., Katedra marketingu a managementu, Na Karmeli 1457, 293 01 Mladá Boleslav, Česká republika, e-mail: eva.jaderna@savs.cz

  • Eva Smolkova

    doc. PhDr. Eva Smolková, CSc., Comenius University in Bratislava, Faculty of Management, Department of Marketing, Odbojárov 10, P. O. BOX 95, 820 05 Bratislava 25, Slovak Republic, e-mail: eva.smolkova@fm.uniba.sk

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    Firuz Kurbanov, Bukhara State University, 705018, Bukhara, M. Iqbol St., 11, Uzbekistan, e-mail: firuzkurbanov1988@gmail.com

  • Olsavsky

    Mgr. František Olšavský, PhD., Comenius University Bratislava, Faculty of Management, Department of Marketing, Odbojárov 10, P.O.BOX 95, 820 05 Bratislava 25, Slovakia, e-mail: frantisek.olsavsky@fm.uniba.sk

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    doc. Ing. Gabriela Pajtinková Bartáková, PhD., Univerzita Komenského v Bratislave, Fakulta managementu, Katedra marketingu, Odbojárov 10, P. O. Box 95, 820 05 Bratislava 25

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    Gabriela Roszyk-Kowalska, PhD, Poznań University of Economics and Business, Department of Organization and Management Theory, al. Niepodległości 10, 61-875 Poznań, Poland

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    Gabriele Hildmann, KAIROS GmbH, Industriestaße 2, 61476 Kronberg im Taunus, Germany, e-mail: G.Hildmann@gmx.de

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    Prof. Dr. Gerhard Raab, Hochschule für Wirtschaft und Gesellschaft Ludwigshafen, Ernst-Boehe-Str. 4, 67059 Ludwigshafen am Rhein, Germany, e-mail: gerhard.raab@hwg-lu.de

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    Ing. Hana Kučerová, University Pardubice, Faculty of Economics and Administration, Department of Business Economics and Management, Studentská 84, 530 09 Pardubice, Czech Republic, e-mail: hana.kucerova2@student.upce.cz

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    Ing. Hana Volfová, Ph.D., ŠKODA AUTO University o.p.s., Katedra marketingu a managementu, Na Karmeli 1457, 293 01 Mladá Boleslav, Česká republika, e-mail: hana.volfova@savs.cz

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    Hanane Meslem, PhD student, main author, Université de Bejaia, RMTQ Laboratory, RN 9 Tichy street, Bejaia 06000, Algeria, e-mail: hanane.meslem@univ-bejaia.dz

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    Dr. Harald Hammer, MBA, Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1­3, 4400 Steyr, Austria, e­mail: harald.hammer@fh­steyr.at

  • Hassan Azdimousa

    Hassan Azdimousa, Ibn Tofail University, National School of Commerce and Management KENITRA (ENCG KENITRA), Research Laboratory in Organizational Management Sciences, University Campus, BP.242, Kenitra 14000, Morocco, e-mail: hassan.azdimousa@encgk.ma

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    doc. Ing. Helena Horáková, CSc., University of South Bohemia in České Budějovice, Faculty of Economics, Studentská 13, 370 05 České Budějovice, Czech Republic, e-mail: horakova@ef.jcu.cz; University College of Business in Prague, Spálená 14, 110 00 Prague 1, Czech Republic

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    Prof. Ing. Helena Strážovská, CSc., Ekonomická univerzita v Bratislave, Obchodná fakulta, 852 35 Dolnozemská cesta 2410/1, 851 04 Bratislava-Petržalka

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    Mag. Hildegard Liebl, FH JOANNEUM, International Management, Eggenberger Allee 11, 8020 Graz, Austria

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    Hocine Ifourah, University of Bejaia, SEGC Faculty, Management and Quantitative Techniques Research Laboratory, RN 09 Tichy street, Bejaia 06000, Algeria, e-mail: hocine.ifourah@univ-bejaia.dz

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    Dr. Hsunchi Chu, Yuan Ze University, College of Management, 135, Yuan-Dong Rd. Zhong-Li, Taoyuan City, 32003, Taiwan (R.O.C.), e-mail: chsunchi@saturn.yzu.edu.tw

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    Imene Belboula, Saad Dahleb University, Blida Route De Soumaa Blida 09200, Algeria, e-mail: i_belboula@esc-alger.dz

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    Ing. Ingrida Košičiarová, PhD., Slovak University of Agriculture in Nitra, Faculty of Economics and Management, Department of Marketing and Trade, Trieda A. Hlinku 2, 949 76 Nitra, Slovakia, e-mail: ingrida.kosiciarova@gmail.com

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    Iremsu Cebisli, Yasar University, Faculty of Business, Department of Business Administration, Izmir, Turkiye, e­mail: iremsu.c@hotmail.com

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    doc. PaedDr. Ivan Uher, PhD., Univerzita P. J. Šafárika v Košiciach, Ústav telesnej výchova a športu, Ondavská 21, 040 01 Košice, e-mail: ivan.uher@upjs.sk

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    Ing. Iveta Broučková, Ph.D., University of South Bohemia in České Budějovice, Faculty of Economics, Department of Trade and Tourism, Studentská 13, 370 01 České Budějovice, The Czech Republic

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    BA. Jakob Vaboschek, Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1­3, 4400 Steyr, Austria, e­mail: jakob.vaboschek@fh­steyr.at

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    PhDr. Ján Ganobčík, MSc., Comenius University Bratislava, Faculty of Management, Department of Marketing, Odbojárov 10, 820 05 Bratislava 2, e-mail: ganobcik2@uniba.sk

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    Mgr. Ján Putz, Budúcnosť bývania, spol. s r. o., Kukuričná 1, 831 03 Bratislava

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    Ing. Jana Pechová, Ph.D., ŠKODA AUTO University o.p.s., Katedra marketingu a managementu, Na Karmeli 1457, 293 01 Mladá Boleslav, Česká republika, e-mail: jana.pechova@savs.cz

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    Doc. Ing. Jana Přikrylová, PhD. ŠKODA AUTO Vysoká škola o.p.s., Katedra marketingu a managementu, Na Karmeli 1457, 293 01 Mladá Boleslav, Česká republika, e-mail: jana.prikrylova@savs.cz

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    Ing. Mgr. Janka Kopaničová, PhD., Ekonomická univerzita v Bratislave, Obchodná fakulta, Katedra marketingu, Dolnozemská cesta 1, 852 35 Bratislava 5

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    doc. Ing. Janka Táborecká-Petrovičová, PhD., Matej Bel University in Banská Bystrica, Faculty of Economics, Tajovského 10, 974 01 Banská Bystrica, Slovakia

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    Jerome Dumetz, MSc, Plekhanov Russian Economic University, Stremyannyy per., 36, Moscow, 117997, Russia; Unicorn College, V Kapslovně 2767/2, 130 00 Praha 3, Czech Republic

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    Prof. Dr. Joachim Riedl, Hof University, Institute for Information Systems, Alfons­Goppel­Platz 1, 95028 Hof, Germany, e­mail: dr.joachimriedl@googlemail.com

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    FH-Prof. Priv.Doz. Dr. Jörg Kraigher-Krainer, Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1-3, 4400 Steyr, Austria

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    Dipl.-Kfm. Jörg Petermann, Comenius University in Bratislava, Faculty of Management, Odbojárov 10, 831 04 Bratislava, e-mail: petermann1@uniba.sk

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    Prof. Ing. Josef Basl, CSc., Prague University of Economics and Business, Faculty of Informatics and Statistics, Department of Information Technologies, W. Churchilla Square 1938/4, 130 67 Prague 3 – Žižkov, Czech Republic, e-mail: josef.basl@vse.cz

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    Ing. Jovana Tomovic, BSc MA, University of Applied Sciences Upper Austria, Global Sales and Marketing, Wehrgrabengasse 1-3, 4400 Steyr, Austria:

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    Mgr. Jozef Metke, Wolkrova 41, 85101 Bratislava

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    prof. Dr. Józsa László, CSc., UJS – Univerzita Jána Selyeho, Ekonomická fakulta, Hradná 21, 945 01 Komárno

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    Ing. Juraj Litomerický, PhD., Univerzita sv. Cyrila a Metoda v Trnave, Inštitút manažmentu, Hajdóczyho č. 1, 917 01 Trnava, e-mail: juraj.litomericky@ucm.sk

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    Kamel Mouloudj, Professor, University Yahia Fares of Medea, Ain dhab, Zerouak, Medea 26000, Algeria, e-mail: kmouloudj@yahoo.fr

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    Bc. Karel Samek, ŠKODA AUTO Vysoká škola o.p.s., Na Karmeli 1457, 293 01 Mladá Boleslav, Česká republika

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    Karin Högberg, PhD., Kvarnvagen 20, 47470 Mollosund, Sweden

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    Karina Burgdorff Porsborg Jensen, University College of Northern Denmark, Sofiendalsvej 60, 9000 Aalborg, Denmark, e-mail: KBJE@ucn.dk

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    doc. JUDr. PhDr. Katarína Gubíniová, PhD., Univerzita Komenského v Bratislave, Fakulta managementu, Katedra marketingu, Odbojárov 10, P. O. Box 95, 820 05 Bratislava 25

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    Ing. Katarína Petrovčíková, PhD., Ekonomická univerzita v Bratislave, Podnikovohospodárska fakulta v Košiciach, Katedra obchodného podnikania, Tajovského 13, 040 01 Košice

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    Ing. Katarína Púčková, University of Zilina, Faculty od management science and informatics, Univerzitná 8215/, 1010 26 Žilina, Slovak Republic

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    BSc. Katsiariyna Izbash, Peter the Great St.Petersburg Polytechnic University, Institute of Industrial Economics and Management, Department of Entrepreneurship and Commerce, 29, Politechnicheskaya str., Saint Petersburg, Russia, 195251

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    Kevin Hümmer, DHBW (Cooperative State University) Ravensburg, Oberamteigasse 4, 88212 Ravensburg, Germany, e-mail: kevin.huemmer@gmx.de

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    doc. PhDr. Mgr. Ing. Ladislav Mura, PhD., MSc., Ekonomická univerzita v Bratislave, Obchodná fakulta, Katedra služieb a cestovného ruchu, Dolnozemská cesta 1, 852 35 Bratislava, e-mail: ladislav.mura@euba.sk

  • Ladislava Knihova

    PhDr. Ladislava Knihová, MBA, University of Economics, Faculty of Business Administration, Department of Marketing, W. Churchill Sq. 4, 130 67 Prague 3, Czech Republic, e-mail: ladislava.knihova@vse.cz, kniha@educationonline.cz

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    Lamia El Mokretar, National School of Management ENSM, Kolea University Center – Tipaza, Algeria, e­mail: l.elmokretar@ensmanagement.edu.dz, elmokretarlamia@gmail.com

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    Lars Funck Kristensen, University College of Northern Denmark, Sofiendalsvej 60, 9000 Aalborg, Denmark, e-mail: LAFU@ucn.dk

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    JUDr. Lenka Sloviaková, Univerzita Komenského v Bratislave, Fakulta managementu, Katedra marketingu, Odbojárov 10, P. O. Box 95, 820 05 Bratislava 25

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    Prof. PhDr. Libor Pavera, CSc., Vysoká škola ekonomická v Praze, Fakulta financí a účetnictví, Katedra didaktiky ekonomických předmětů, nám. W. Churchilla 4, 130 67 Praha 3, Česká republika, e-mail: libor.pavera@vse.cz

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    Liudmіla Bovsh, Associate Professor, State University of Trade and Economics, 19 Kyoto St., 02156 Kyiv, Ukraine, e-mail: lbovsh@ukr.net

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    doc. Ing. Mgr. Ľubomíra Strážovská, PhD, Univerzita Komenského v Bratislave, Fakulta managementu, Katedra marketingu, Odbojárov 10, P. O. Box 95, 820 05 Bratislava 25

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    Mgr. Lucia Kočišová, Comenius University Bratislava, Faculty of Management, Department of Marketing, Odbojárov 10, 820 05 Bratislava 25, Slovak Republic, e-mail: kocisova33@uniba.sk

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    Mgr. Lucia Kohnová, PhD., Univerzita Komenského v Bratislave, Fakulta managementu, Katedra marketingu, Odbojárov 10, 820 05 Bratislava 25

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    Mgr. Lucia Šimková, Dúbrava 1097, 913 33 Horná Súča

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    Mgr. Lucia Vilčeková, PhD., Univerzita Komenského v Bratislave, Fakulta managementu, Katedra marketingu, Odbojárov 10, 820 05 Bratislava

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    BBA, M.A., Lukas Bernfried Bruns, Comenius University in Bratislava, Faculty of Management, Odbojárov 10, 820 05 Bratislava, e-mail: lukas.bruns@gmail.com

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    Ing. Lukáš Vartiak, Žilinská univerzita v Žiline, Fakulta prevádzky a ekonomiky dopravy a spojov, Katedra spojov, Univerzitná 8215/1, 010 26 Žilina

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    Ing. Lukáš Volf, University of South Bohemia in České Budějovice, Faculty of Economics, Studentská 13, 370 05 České Budějovice, Czech Republic, e-mail: volflu00@ef.jcu.cz; University College of Business in Prague, Spálená 14, 110 00 Prague 1, Czech Republic

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    Magdalena Kass, BA, MSc, TGW Mechanics GmbH, Collmannstraße 2A, 4600 Wels, Austria

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    doc. PhDr. Magdaléna Samuhelová, CSc., Univerzita Komenského v Bratislave, Fakulta managementu, Katedra marketingu, Odbojárov 10, P.O.BOX 95, 820 05 Bratislava 25

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    Marcel Kajan, Comenius University in Bratislava, Faculty of Management, Odbojárov 10, P. O. Box 95, 820 05 Bratislava 25, Slovakia

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    Marcin Adam Czaban, Hof University, Enoch­Widman­Straße 87, 95028 Hof, Germany, e­mail: marcin.czaban.2@hof­university.de

  • Marcus Diedrich

    Dr. Marcus Diedrich, Diedrichs Creativ-Bad, GmbH, Lehmbachstraße 1, 59969 Hallenberg, Germany, e-mail: info@marcusdiedrich.de

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    FH-Prof. DI Dr. Margarethe Überwimmer, Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1-3, 4400 Steyr, Austria, e-mail: margarethe.ueberwimmer@fh-steyr.at

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    doc. RNDr. Mária Bohdalová, PhD., Comenius University Bratislava, Faculty of Management, Department of Quantitative Methods, Odbojárov 10, 82005 Bratislava 25, Slovak Republic, e-mail: maria.bohdalova@fm.uniba.sk

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    Dr. Maria Jewdaly L. Costales, LPT., associate professor / special lecturer, Polytechnic University of the Philippines Santa Rosa, Laguna, Philippines, e-mail: jewdaly.costales@gmail.com; mjlcostales@pup.edu.ph

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    PhDr. Maria Kmety Bartekova, PhD., University of Economics in Bratislava, Faculty of Business Management, Dolnozemská cesta 1, 852 35 Bratislava, e-mail: maria.bartekova@euba.sk

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    Mgr. Mária Oleárová, PhD., MBA, University of Presov, Faculty of Management, Department of Marketing and International Trade, Konštantínova 16, 080 01 Prešov, e-mail: maria.olearova@unipo.sk

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    Mariangela Barraco, University of Messina, Via dei verdi, 98122 Messina, Italy, e-mail: maribarraco00@icloud.com

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    doc. Ing. Marie Hesková, CSc., Vysoká škola ekonomických a regionálních studií, z. ú., Žižkova 6, 370 01 České Budějovice, Česká republika

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    Ing. Marie Švarcová, Ph.D. University of South Bohemia in České Budějovice, Faculty of Economics, Studentská 13, 370 05 České Budějovice, Czech Republic, e-mail: svarcova@ef.jcu.cz; University College of Business in Prague, Spálená 14, 110 00 Prague 1, Czech Republic

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    Marijan Simek MA, Upper Austria University of Applied Sciences, School of Management, Study Programme Global Sales and Marketing, Wehrgrabengasse 1-3, 4400 Steyr, Austria

  • MSI author profile

    Marketing Science & Inspiarations - your marketing journal, publishing academic research in marketing and marketing management.

  • Markus Peplinski

    Markus Peplinski, FOM Hochschule für Oekonomie & Management, Birlenbacher Straße 17, 57078 Siegen, Germany, e-mail: markuspeplinski@web.de

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    Bc. Martin Dolejší, ŠKODA AUTO Vysoká škola o.p.s., Na Karmeli 1457, 293 01 Mladá Boleslav, Česká republika

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    Mgr. Martin Šeliga, Univerzita Komenského v Bratislave, Fakulta managementu, Katedra marketingu, Odbojárov 10, 820 05 Bratislava 25

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    Ing. Martina Beránek, Ph.D. ŠKODA AUTO Vysoká škola o.p.s., Katedra marketingu a managementu, Na Karmeli 1457, 293 01 Mladá Boleslav, Česká republika

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    Mgr. Martina Jantová, Univerzita Komenského v Bratislave, Fakulta managementu, Katedra marketingu, Odbojárov 10, 820 05 Bratislava, e-mail: martinajantova@gmail.com

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    Ing. Bc. Matouš Haicl, Prague University of Economics and Business, Faculty of Management, Department of Management, Jarošovská 1117/II, 377 01 Jindřichův Hradec, Czech Republic, e-mail: matous.haicl@seznam.cz

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    Professor Meenakshi Handa, Guru Gobind Singh Indraprastha University, University School of Management Studies, Sector 16C, Room No. D-108, Dwarka, New Delhi 110078, India, e-mail: meenakshi_handa@hotmail.com

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    Dr. Mehdi Bouchetara, Assistant Professor, Higher National School of Management, BP 549 RP 13000 Tlemcen, Algeria, e- mail: m.bouchetara@ensm.dz

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    Mélia Adman, National School of Management ENSM, Kolea University Center – Tipaza, Algeria, e­mail: admanmelia@gmail.com

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    Melisa Ozan, Yasar University, Faculty of Business, Department of Business Administration, Izmir, Turkiye, e­mail: melisaozan0@gmail.com

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    Meriem Mechta, Doctorate, University Yahia Fares of Medea, Pole Urban 26000, Algeria, e-mail: meriemmechtabba@gmail.com

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    Mevlüde Feyza Ataş, Ankara University, Institute of Social Sciences, Department of Women's Studies, Dögol Caddesi Tandoğan, Ankara, 06100, Turkiye, e-mail: feyzal_07@hotmail.com

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    MMag. Dr. Michael Schmidthaler, Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1-3, 4400 Steyr, Austria, e-mail: michael.schmidthaler@fh-steyr.at

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    Dr. Michael Stros, University of Applied Sciences and Arts of Southern Switzerland (SUPSI), Fernfachhochschule Schweiz, Überlandstrasse 12 – Postfach 689, CH-3900 Brig, Switzerland

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    Michael Wenzler, MA, Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1-3, 4400 Steyr, Austria, e-mail: wenzler@a1.net

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    Ing. Michal Budinský, Matej Bel University in Banská Bystrica, Faculty of Economics, Tajovského 10, 974 01 Banská Bystrica, Slovakia

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    RNDr. Michal Greguš, PhD., Univerzita Komenského v Bratislave, Fakulta managementu, Katedra marketingu, Odbojárov 10, P. O. Box 95, 820 05 Bratislava 25

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    Bc. Michal Hrubý, ŠKODA AUTO Vysoká škola o.p.s., Katedra marketingu a managementu, Na Karmeli 1457, 293 01 Mladá Boleslav, Česká republika, e-mail: edu.michal.hruby@savs.cz

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    doc. PhDr. Michal Lukáč, PhD., University of Ss. Cyril and Methodius in Trnava, Institute of Management, Hajdóczyho č. 1, 917 01 Trnava, e-mail: michal.lukac@ucm.sk

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    doc. PhDr. Milan Banyár, PhD., Univerzita Komenského v Bratislave, Filozofická fakulta UK, Katedra marketingovej komunikácie, Gondova ulica 2, 811 02 Bratislava 1, e-mail: milan.banyar@uniba.sk

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    PaedDr. Milena Švedová, PhD., MBA., Prešovská univerzita v Prešove, Katedra turizmu a hotelového manažmentu, Konštantínova 16, 080 01 Prešov, e-mail: milena.svedova@unipo.sk

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    doc. Ing. Miloš Hitka, PhD., Technická univerzita vo Zvolene, Drevárska fakulta, Katedra ekonomiky, manažmentu a podnikania, Ul. T. G. Masaryka 24, 960 01 Zvolen, e-mail: hitka@tuzvo.sk

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    Mgr. Miriama Křížková, Comenius University Bratislava, Faculty of Mathematics, Physics and Informatics, Department of Mathematical Analysis and Numerical Mathematics, Mlynská dolina F1, 842 48 Bratislava, Slovak Republic, e-mail: miriamakrizkova@gmail.com

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    prof. PhDr. Miroslav Foret, CSc., Mendelova univerzita v Brně, Fakulta regionálního rozvoje a mezinárodních studií, Ústav regionálního rozvoje a veřejné správy, Zemědělská 1, 613 00 Brno, Česká republika

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    Bc. Miroslav Landa, Škoda Auto University, Na Karmeli 1457, 293 01 Mladá Boleslav, Czech Republic, e-mail: edu.miroslav.landa@savs.cz

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    PhDr. Ing. Mgr. Miroslav Reiter, Comenius University in Bratislava, Faculty of Management, Odbojárov 10, 831 04 Bratislava, e-mail: miroslav.reiter@fm.uniba.sk

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    Ing. Monika Březinová, Ph.D., University of Economics and Management Prague, Nárožní 2600/9a, 158 00 Prague, Czech Republic, e­mail: monika.brezinova@vsem.cz

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    Ing. Bc. Monika Harantová, VŠE v Praze, Fakulta managementu v Jindřichově Hradci, studentka doktorského studia, Jarošovská 1117/II, 377 01 Jindřichův Hradec, Česká republika

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    Moussa Chenini, Higher School of Management, Department of Management, Tlemcen, Algeria, e-mail: m.chenini@esm-tlemcen.dz

  • MSI

    Marketing Science & Inspirations - Editorial office, Marketing Department, Faculty of Management, Comenius University in Bratislava, Odbojarov 10, P. O. Box 95 820 05 Bratislava 25, Slovakia

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    Mukhriddin Kilichov, Bukhara State University, M.Ikbol str., 11, 200117 Bukhara, Uzbekistan, e-mail: mkilichov.bsu@gmail.com and Polytechnic University of Valencia, Camino de Vera, s/n 46022 Valencia, Spain, e-mail: mkilich@doctor.upv.es

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    Musa Mazhar, School of Business, Beaconhouse National University Lahore, House 253, P-Block, Johar Town, 54000, Lahore, Pakistan, e-mail: s2019-095@bnu.edu.pk

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    Dr. Nabil Boumesbah, Abderrahmane Mira University, Department of Commercial Sciences, Bejaia, Algeria, e-mail: nabil.boumesbah@univ.bejaia.dz

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    Naima Ayad, University of Bejaia, SEGC Faculty, Management and Quantitative Techniques Research Laboratory, RN 09 Tichy street, Bejaia 06000, Algeria, e-mail: naima.ayad@univ-bejaia.dz

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    Bc. Natálie Rausová, Škoda Auto University, Na Karmeli 1457, 293 01 Mladá Boleslav, Czech Republic, e-mail: natalie.rausova@savs.cz

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    doc., prof. Nataliia Parkhomenko, PhD., Ds., Simon Kuznets Kharkiv National University of Economics, Department of International Economic Relations, av. Injenerniy, 4, 61165 Kharkiv, Ukraine, e-mail: parkhomenko.na28@gmail.com

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    Prof. Nelson B. Guillen Jr., MSM, CDMA, CMP, De La Salle University Manila, Department of Marketing and Advertising, 2401 Taft Ave, Malate, Manila, Philippines, e-mail: nelson.guilen@dlsu.edu.ph

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    Dr. Nitin Gupta, Institute of Management Technology – Hyderabad, Survey No. 38, Cherlaguda Village, Shamshabad Mandal, RR District, Hyderabad- 501218, India

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    Olga Vasileva, Peter the Great St. Petersburg Polytechnic University, Polytechnic St., 29, 195251, St. Petersburg, Russian Federation

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    Mgr. Ondrej Čupka, Comenius University in Bratislava, Faculty of Management, Odbojárov 10, 831 04 Bratislava, e-mail: ondrej.cupka@fm.uniba.sk

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    Ouardia Laoudj, Professor, School of commercial high studies (H.E.C), Kolea, 42000, Tipaza, Algeria, e-mail: o.laoudj@hec.dz

  • Man author default profile image

    BSc Patrick Großpötzl, Degree program Production and Management, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1-3, 4400 Steyr, Austria, e-mail: patrick.grosspoetzl@tum.de

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    doc. Ing. Pavel Štrach, Ph.D., Ph.D., Škoda Auto University, Marketing and Management Department, Na Karmeli 1457, 293 01 Mladá Boleslav, Czech Republic, e-mail: pavel.strach@savs.cz

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    PhDr. Ing. Pavol Križo, PhD., MBA, Vysoká škola ekonómie a manažmentu verejnej správy v Bratislave, Furdekova 16, 851 04 Bratislava, e-mail: pavol.krizo@vsemvs.sk

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    Mag. Peter Brandstaetter, MBA, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1­3, 4400 Steyr, Austria, e­mail: Peter.Brandstaetter@fh­steyr.at

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    Ing. Peter Paška, PhD., EUR ING, Aut. Ing., IDO Hutný projekt, a. s., Lakeside park 01, Tomášikova 64, 831 04 Bratislava 3

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    Ing. Peter Rafaj, Univerzita Komenského v Bratislave, Fakulta managementu, Katedra marketingu, Odbojárov 10, P. O. Box 95, 820 05 Bratislava 25

  • Prof Peter Starchon

    Prof. Mgr. Peter Štarchoň, PhD., Comenius University Bratislava, Faculty of Management, Department of Marketing, Odbojárov 10, 820 05 Bratislava 25, Slovak Republic, e-mail: starchon1@uniba.sk

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    PhDr. Peter Veselý, PhD., MBA, Univerzita Komenského v Bratislave, Fakulta managementu, Katedra marketingu, Odbojárov 10, P. O. Box 95, 820 05 Bratislava 25

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    Ing. Petra Solarová, Jihočeská univerzita v Českých Budějovicích, Ekonomická fakulta, Studentská 787/13, 370 05 České Budějovice, Česká republika

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    Mgr. Petronela Klačanská, PhD., Univerzita Komenského v Bratislave, Fakulta managementu, Katedra marketingu, Odbojárov 10, 820 05 Bratislava 25

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    Dr. Pia Hautamäki, Tampere University of Applied Sciences (TAMK), Kalevantie 4, 33100 Tampere, Finland, e-mail: pia.hautamaki@tuni.fi

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    Piotr Małż, MSc PhD, Maskulińskie Forest Inspectorate, Rybacka 1, 12-220 Ruciane Nida, Poland

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    doc. Ing. Mgr. Radim Bačuvčík, Ph.D., Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikací, Ústav marketingových komunikací, Štefánikova 2431, 760 01 Zlín, Česká republika

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    Mgr. Radka Hakl Picková, Ph.D., ŠKODA AUTO University, Department of quantitative methods, Na Karmeli 1457, 293 01 Mladá Boleslav, Czech Republic, e-mail: radka.pickova@savs.cz

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    Mgr. Radka Picková, Ph.D. ŠKODA AUTO Vysoká škola o.p.s., Katedra informatiky a kvantitativních metod, Na Karmeli 1457, 293 01 Mladá Boleslav, Česká republika, e-mail: radka.pickova@savs.cz

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    doc. PhDr. Radovan Bačík, PhD., MBA, LL.M, University of Presov, Faculty of Management, Department of Marketing and International Trade, Konštantínova 16, 080 01 Prešov, e-mail: radovan.bacik@unipo.sk

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    CETYS Universidad Management and Business School, Calzada CETYS, s/n, 21259 Mexicali, Mexico, e-mail: raul.martinez@cetys.mx

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    Dr. Riad Benghebrid, Centre for Research in Applied Economics for Development, Rue Djamel Eddine El Afghani – El Hammadia BP.197, Rostomia, Bouzareah, Alger, Algeria, e-mail: riad.cread@gmail.com

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    doc. Mgr. Richard Fedorko, PhD., University of Presov, Faculty of Management, Department of Marketing and International Trade, Konštantínova 16, 080 01 Prešov, e-mail: richard.fedorko@unipo.sk

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    FH-Prof. Ing. Mag. Robert Fuereder, Upper Austria University of Applied Sciences, School of Management, Study Programme Global Sales and Marketing, Wehrgrabengasse 1-3, 4400 Steyr, Austria

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    FH-Prof. Ing. Mag. Robert Füreder, Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1-3, 4400 Steyr, Austria, e-mail: robert.fuereder@fh-steyr.at

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    Mgr. Romana Čočková, Ph.D., Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikací, Ústav marketingových komunikací, Univerzitní 2431, 760 01 Zlín, Česká republika

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    Ronika Bhalla, Research Scholar, Guru Gobind Singh Indraprastha University, University School of Management Studies, Sector 16C, Room No. D-111, Dwarka, New Delhi 110078, India, e-mail: ronikabhalla@gmail.com

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    Rosmeriany Nahan-Suomela, PhD, Hanken School of Economics, P. O. Box 287 (Kirjastonkatu 16), FI-65101 Vaasa, Finland, e-mail: rosmeriany.nahan-suomela@novia.fi

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    Mag. Dr. Rupert Beinhauer, FH JOANNEUM, International Management, Eggenberger Allee 11, 8020 Graz, Austria

  • Woman author default profile image

    Sakshi Bhambhani, BBA, Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1-3, 4400 Steyr, Austria, e-mail: Sakshi.Bhambhani@students.fh-steyr.at

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    Mgr. Samuel Smolka, PhD., Know How Partners, s. r. o., Jungmanova 10, 851 01 Bratislava

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    Mr. Sanjay Kumar Rawat, Founder & CEO, Employee Connect Consulting, A-901, SaiNath Heights, Neelam Nagar Phase-2, Jain Mandir Road, Mulund-East, Mumbai 400081, India

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    Sarah Victoria Mohr, corresponding author, Hof University, Institut für Informationssysteme der Hochschule Hof, Alfons-Goppel-Platz 1, 95028 Hof, Germany, e-mail: sarah.victoria.mohr@iisys.de

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    Mgr. Sasho Belovski, Charles University in Prague, Faculty of Physical Education and Sport, Department of Kinanthropology, Humanities, and Management of Sport, José Martího 269/31, 162 52 Praha 6 – Veleslavín, Czech Republic

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    Sidi Mohamed Sahel, Professor, Higher National School of Management, BP 549 RP 13000 Tlemcen, Algeria, e-mail: sm.sahel@ensm.dz

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    Sidi Mohammed Bouchenak Khelladi, Professor, Higher National School of Management, BP 549 RP 13000 Tlemcen, Algeria, e-mail: k.bouchenak@ensm.dz

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    Ing. Silvia Hanková, Ekonomická univerzita v Bratislave, Obchodná fakulta, Katedra marketingu, Dolnozemská cesta 1, 852 35 Bratislava

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    Ing. Silvia Lorincová, PhD., Technická univerzita vo Zvolene, Drevárska fakulta, Katedra ekonomiky, manažmentu a podnikania, Ul. T. G. Masaryka 24, 960 01 Zvolen, e-mail: silvia.lorincova@tuzvo.sk

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    doc. Ing. Silvia Megyesiová, PhD., Ekonomická univerzita v Bratislave, Podnikovohospodárska fakulta v Košiciach, Katedra kvantitatívnych metód, Tajovského 13, 041 30 Košice

  • Man author default profile image

    Simon Benjamin Steudtel, Hof University, Institute for Information Systems, Enoch­Widman­Straße 84, 95028 Hof, Germany, e­mail: simon.steudtel.2@hof­university.de

  • Woman author default profile image

    MMag. Sophie Wiesinger, Upper Austria University of Applied Sciences, School of Management, Study Programme Global Sales and Marketing, Wehrgrabengasse 1-3, 4400 Steyr, Austria, e-mail: sophie.wiesinger@hotmail.com

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    Mgr. Štefan Kráľ, University of Presov, Faculty of Management, Department of Marketing and International Trade, Konštantínova 16, 080 01 Prešov, e-mail: stefan.kral@smail.unipo.sk

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    Dr. Stefan Mang, Centre of Market Research of the University of Passau, Am Burgberg 8, 94127 Neuburg am Inn, Germany, e-mail: stefan.mang@uni-passau.de

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    Prof. Dr. Stefan Wengler, Hof University, Alfons-Goppel-Platz 1, 95028 Hof, Germany, e-mail: stefan.wengler@hof-university.de

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    doc. Ing., Štefan Žák, PhD., MBA, LL.M., University of Economics in Bratislava, Faculty of Commerce, Dolnozemská cesta 1, 85235 Bratislava 5, Slovakia, e-mail: stefan.zak@euba.sk

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    Prof. Dr. Stephan Weinert, Hochschule für Wirtschaft und Gesellschaft Ludwigshafen, Ernst-Boehe-Str. 4, 67059 Ludwigshafen am Rhein, Germany, e-mail: stephan.weinert@hwg-lu.de

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    Sylia Berboucha, University of Bejaia, SEGC Faculty, Management and Quantitative Techniques Research Laboratory, RN 09 Tichy street, Bejaia 06000, Algeria, e-mail: sylia.berboucha@univ-bejaia.dz

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    Talha Tesik, Yasar University, Faculty of Business, Department of Business Administration, Izmir, Turkiye, e­mail: talhatessko@gmail.com

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    Tamara Tarakanova, Peter the Great St. Petersburg Polytechnic University, Polytechnic St., 29, 195251, St. Petersburg, Russian Federation, e-mail: tarakanovatamara@gmail.com

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    Teresa Gangl MA, Upper Austria University of Applied Sciences, School of Management, Study Programme Global Sales and Marketing, Wehrgrabengasse 1-3, 4400 Steyr, Austria

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    Theodore Tarnanidis, Academic associate and lecturer, Ph.D. Marketing, Postdoc D.Sc, International Hellenic University, Department of Organisation Management, Marketing and Tourism, 17 Km Thessaloniki-Sindos, 57400, Greece, e-mail: tarnanidis@bua.teithe.gr

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    Durban University of Technology, 41/43 M L Sultan Road, Greyville, Durban, 4001, South Africa, e-mail: thomasd1@dut.ac.za / DHBW-Ravensburg, Marktstraße 28, 88214 Ravensburg, Germany, e-mail: dobbelstein@dhbw-ravensburg.de

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    doc. JUDr. PhDr. Tomáš Peráček, PhD., Univerzita Komenského v Bratislave, Fakulta managementu, Katedra informačných systémov, Odbojárov 10, 820 05 Bratislava, e-mail: tomas.peracek@fm.uniba.sk

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    PhDr. Tomáš Pikulík, Univerzita Komenského v Bratislave, Fakulta managementu, Katedra marketingu, Odbojárov 10, 820 05 Bratislava 25

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    FH-Prof. Dr. Ing. Ulrich Seiler, Degree program Production and Management, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1-3, 4400 Steyr, Austria, e-mail: ulrich.seiler@fh-steyr.at

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    Prof. Dr. Ulrich Vossebein, Technische Hochschule Mittelhessen (University of Applied Sciences), Wilhelm-Leuschner-Str. 13, 61169 Friedberg, Germany, e-mail: ulrich.vossebein@wi.thm.de

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    prof. Ing. Vanda Lieskovská, PhD., Ekonomická univerzita v Bratislave, Podnikovohospodárska fakulta v Košiciach, Katedra obchodného podnikania, Tajovského 13, 041 30 Košice

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    Ing. Vasilii Ostin, BA, Technical University of Liberec, Economic Faculty, Department of Business Administration and Management, Voroněžská 13, 460 01 Liberec, Czech Republic, e­mail: vasilii.ostin@tul.cz

  • Woman author default profile image

    Mgr. Veronika Ferenczová, PhD student, UJS – Univerzita Jána Selyeho, Ekonomická fakulta, Hradná 21, 945 01 Komárno

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    Ing. Vincent Karovič, PhD., Univerzita Komenského v Bratislave, Fakulta managementu, Katedra marketingu, Odbojárov 10, P. O. Box 95, 820 05 Bratislava 25

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    Mgr. Vincent Karovič, Univerzita Komenského v Bratislave, Fakulta managementu, Katedra marketingu, Odbojárov 10, P. O. Box 95, 820 05 Bratislava 25

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    Associate professor Wojciech Pizło, Warsaw University of Life Sciences – SGGW, Faculty of Economic Sciences, Nowoursynowska 166, 02-787 Warsaw, Poland

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    Wolfgang Bichler-Riedl, University of Kassel, Institute of Business Administration, Henschelstraße 2, 34127 Kassel, Germany, e-mail: Bichler-Riedl@uni-kassel.de

  • Yahia Mouammine

    Yahia Mouammine, Ibn Tofail University, National School of Commerce and Management KENITRA (ENCG KENITRA), Research Laboratory in Organizational Management Sciences, University Campus, BP.242, Kenitra 14000, Morocco, e-mail: yahia.mouammine@uit.ac.ma

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    Yahya Sultan Ijaz, School of Business, Beaconhouse National University Lahore, House 667, Street 17, X Block, DHA Phase 3, 54000, Lahore, Pakistan, e-mail: s2019-121@bnu.edu.pk

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    Dr.-Ing. Yasel Costa, Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1-3, 4400 Steyr, Austria

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    Yasmine Kadi, Master Student, Higher National School of Management, BP 549 RP 13000 Tlemcen, Algeria, e-mail: y.kadi@ensm.dz

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    Yasmine Krim, Assistant Professor, National Higher School of Management (ENSM), Kolea, 42000, Tipaza, Algeria, e-mail: y.krim-ens@ensmanagement.edu.dz

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    Zahra Belhamri, The School of Higher Commercial Studies EHEC Algeria, Street Fahass Mouhamed Beni Tamou, Blida 9024, Algeria, e-mail: Z.belhamri@hec.dz

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    Ing. Zdenka Kádeková, PhD., Slovak University of Agriculture in Nitra, Faculty of Economics and Management, Department of Marketing and Trade, Trieda A. Hlinku 2, 949 76 Nitra, Slovakia, e-mail: zdenka_kadekova@yahoo.com

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    doc. PhDr. Zoltán Rózsa, PhD. Vysoká škola ekonómie a manažmentu verejnej správy v Bratislave, Furdekova 16, 851 04 Bratislava

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    Ing. Mgr. Zsolt Horbulák, PhD., Univerzita J. Selyeho, Ekonomická fakulta, Hradná ul. 21, 945 01 Komárno, e-mail: horbulakz@ujs.sk

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    Mgr. Zuzana Kupková, Ph.D., Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikací, Štefánikova 2431, 760 01 Zlín, Česká republika

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    RNDr. Zuzana Wroblowská, Ph.D., Vysoká škola regionálního rozvoje a bankovní institut – AMBIS, Nárožní 2600/9, 158 00 Praha 5, Czech Republic